
Hello readers! Aren’t you looking fantastic on a Sunday morning.
No, I have not miraculously gotten this week’s Pop Culture Spirit Wow done early. The draft is in fact staring at me right now; so far it has a lot to do with helicopters and Jerry Seinfeld getting body slammed repeatedly. Can’t wait for you to see it.
Instead, I am writing you early today because Pop Culture Spirit Wow has moved this week from Tiny Letter to Substack, a whole new world, Shining Shimmering Splendid (which coincidentally was also the name of my Disney-themed a capella trio in high school; we once placed 17th at D23. I have the Country Bear Jamboree ribbon to prove it).
Over the years you might have wondered at times, why does he let his newsletter look like that? Does he have no self-respect?
Well first of all, if you’ve read the newsletter, you know the answer to the latter.
And second…yeah. Tiny Letter had some bugs. I tried working with them on them over the years and they only got worse. Also, no matter how hard I tried I could not get my Gmail to recognize my newsletter as not spam. Which did not seem like a good sign.
So your mother and I thought it might be time to try moving somewhere else. You can still visit your friends whenever you want. And you might even make some new ones. Like say, embedded tweets.


And very professional looking lines to separate sections!
And embedded videos!
Okay, yeah, those don’t seem to work so well, I may just stick to links there. But it sure looks great, no?
I really love the Substack layout. I think it’s really readable and hopefully you will too.
You will be getting your normal PCSW sugar hit this evening, from me Jim McDermott at jimmcdermott.substack.com. So add that to your address book, and tell all your friends. #AlwaysBeHyping
(I got hives just writing that hashtag. I’m so not good at the self-sell. If you like what you read, feel free to tell others. It also makes for a very inexpensive Christmas gift.
And if you don’t, feel free to write your own parody counter-newsletter and drive people away. It’s 2019. This is how we do.)

In the meantime, join me and Ruth Bader Ginsburg in pouring one out for Tiny Letter. It may have had some leaky pipes and eventually some rats were definitely chewing the wiring, but it was a very nice place to start a newsletter.